USING RFID FOR TICKETING
DO YOU KNOW YOU CAN IMPROVE EVENTS WITH RFID?
You already probably know that RFID tech is increasingly adopted at events as shows, exhibitions, races and festivals, locations as museums and parks, boarding on ferries or trains, for ticketing and cashless payments.
RFID can be used for all types of events to delight attendees with shorter lines and interactive experiences, but the benefits of using this technology go far beyond for organizers who can use it as a way to improve events themselves and their profits.
RFID enables fans to connect in new ways with organizers, their sponsors and each other.
WHAT ABOUT RFID OPTIONS?
RFID for ticketing is usually embedded into tickets or into wristband and used for identification, payment and security.
In water park for instance the preferred form factor is that of a waterproof silicone wristband, otherwise the RFID ticket can include an electronic purse for micro and cashless payments of event’s services (drinks, lockers, gadgets) or again RFID can be applied to a PVC badge, a key holder or a bracelet to enter cinemas or all-inclusive holiday locations.
According to form factor and material choice the RFID tag can be both disposable or reusable.
HOW DOES IT WORK?
The tag is usually activated by the radio waves sent from a RFID reader and once activated it sends radio waves back to the reader, where the signals are picked and translated into meaningful data.
Main information is a unique ID number that returns the ticket identification and status, that it’s not editable and avoids fake tickets and uncontrolled accesses.
Everything happens without the need of a line of sight, at a certain distance that may vary according to the frequency and type of tag, and with multiple reading at a time.
But it’s not – only – in the process’ efficiency that RFID impacts the ticketing industry: this tech carries opportunities and benefits you should explore.
MAIN BENEFITS OF USING RFID FOR TICKETING AND PAYMENTS
One of the best things about using RFID at events is that it can seriously speed up the entrance: with RFID, attendees simply wave their wristband or badge over a reader to get in. The process is quicker and helps attendees to spare time and boring lines, while it’s easier for security teams and less human-error prone.
Then RFID tech allows the easy handling of re-entry for multi-day events or access to multi-zones within an event.
In this context, RFID tags are nearly impossible to duplicate, and this represents a significant step forward against counterfeiting. Also when an RFID ticket gets lost it’s quite easy to handle the issue since it can be immediately deactivated.
Once attendees receive their RFID badge or wristbands, there are endless ways to engage, starting from the moment they buy entrances and receive badges or wristbands right at their homes and instead of box office complaints, the organizers may profit from excitement all over social media, weeks before.
RFID helps to better serve VIPs’ needs: it allows to resolve their customer service requests wherever they are on-site and to give them an elevated exclusive customer experience.
Lastly, great benefits regard payment: for attendees going cashless is great as they can stop worrying about money and pockets loss or theft, and just focus on enjoying the event.
WHAT ELSE?
NEW INSIGHTS: RFID tags provide a lot of powerful data about the users, before, during and after events. Attendance times, purchasing patterns, users’ behaviors and other information can be incredibly beneficial for providing better services, focusing marketing efforts, strengthening connections with sponsors.
REDUCE COSTS: tech investment can be easily returned with the need of less personnel to staff the events’ entrances and with the reduction of ticket fraud and security costs.
SERVICES: having a lot of real time data, prices could be updated in the midst of an event, according to supply and demand, to eliminate bottlenecks, or security could be allocated to places where crowds are gathering.
EAGER TO KNOW MORE ABOUT RFID APPLICATIONS?
Please stay tuned on inventag.it and our LinkedIn page.
For any further information our Inventag Team is glad to help:
write us at info@inventag.it
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